Apple Unveils New Look for Mobile Devices

Highlights from Apple's WWDC: At its annual worldwide developers
conference, Apple unveiled its newest products and features, including the
Mac Pro computer and iTunes Radio.

SAN FRANCISCO— Apple likes to prove so it has not lost the ability to innovate because we are part of a post-Steve Jobs World.

The corporate on Monday introduced a serious redesign of  iOS, its mobile software system, further as upgrades for a number of its Mac computers. It additionally unveiled a brand new on-line music service ready for its music player, iTunes. The introduction as out to the new software and Macs, on the initial day of apple’s annual conference for software developers, comes as the corporate is under intense pressure from investors. its stock has fallen to near $450 after peaking at about $700 in September. A few investors worry that the company’s growth is slowing this is because has lost its approach after the death of Mr. Jobs, its visionary leader. Apple’s vexation showed with the conference. After unveiling a serious upgrade obtain a Mac pc, Phil Schiller, the company’s vice president for international promoting, offered a sarcastic response to those who have instructed that apple may now not innovate.

Craig Federighi, Apple's senior vice president for software engineering, discussing new features in the redesign of its mobile software system.

Charles Golvin, a technology analyst at Forrester Research, same Mr. Schiller’s remarks indicated that “they utilize a chip on the shoulder. ” However Mr. Golvin same that apple was adding improvements to battery life and different enhancements to software everybody can really notice useful. “What customers are becoming here is tremendous innovation under the cover, ” he same.

Tim cook, Apple’s chief government, referred to as apple’s new mobile operating system, iOS 7, the “biggest amendment to iOS since the introduction as out to the iPhone. ”

The new mobile software system is that the first made under the company’s lead hardware designer, Jony Ive. He was place in charge of software interface design after the corporate fired Scott Forstall, the previous head of mobile software development, throughout a flurry of negative news reports surrounding apple’s new mapping software.

Apple's chief executive, Tim Cook, with Mr. Federighi on Monday. In addition to redesigning its mobile software system, the company introduced upgrades for some of its Mac computers.

The look in iOS 7 introduces skinny typography, similar to Microsoft’s Windows Phone Software, and a brand new color palette. The keys upon the keyboard look simple, with grey letters on flat, white backgrounds. Apple additionally removed textures that made a few apps mimic real-life objects. The calendar app has shed its faux leather, this Game Center app now not has inexperienced felt and also the shelves within the iBookstore app are now not wood-grained. and also the home screen has an effect referred to as parallax in order out to make the app icons look as though they will are popping out in 3-D.

 Phil Schiller of Apple introduces the new MacBook Air.

“We have continuously thought of design of getting thus rather more when compared to firmly the approach one thing appearance, ” Mr. Ive same because we are part of a video demonstrating the operating system. “It’s the complete issue, the approach one thing really works on numerous totally different levels. ”

A brand new iOS feature, referred to as activation lock, disables the iPhone even whenever thief has turned it off or erased the data upon the phone. a few police officers have drawn up a feature like this — A “remote kill switch” that renders the stolen phone useless and problematic to sell within the black market. The phone can possibly be reactivated merely after the user logs directly into phone with his apple id and password. “We suppose this will really be an excellent theft deterrent, ” same Craig Federighi, apple’s senior vice president for software engineering.

In iOS 7, apple additionally made improvements to Siri, the voice-controlled assistant as out to the iPhone that has actually been widely ridiculed ready for its spottiness and ineptitude. the feature has new male and female voices that sound a lot of realistic, it also responds to a lot of commands, like “play my last voice mail” or “increase my screen brightness. ” In 2014, iOS and Siri will just be integrated into cars made by a dozen car manufacturers, as well as Nissan, Kia, Honda and Toyota, same Eddy Cue, Apple’s senior vice president for internet software and services.

Apple same iOS 7 can arrive in the autumn. Can be'>it is going out to be a free update for iPhone and iPad owners.

The iPhone is driving apple’s business, however the corporate isn't lifting the gas pedal on its Macs. the corporate unveiled a serious upgrade for your own Mac Pro, its desktop pc for professionals, that, it same, could well be assembled within the us. The PC, scheduled for unleash this year, appearance such as a metal cylinder — a giant amendment due to original rectangular tower. This was the initial big upgrade for your own desktop in 3 years.

It additionally unveiled new Macbook airs, that it same would have what you want battery life to last all the time. The 11-inch version has 9 hours of battery life and also the 13-inch version has 12 hours, consistent with Mr. Schiller. Each versions begin shipping immediately.

“You will watch the entire trilogy of ‘lord as out to the rings, ’ ” connected to one charge, Mr. Schiller same.

Apple additionally previewed its next Mac operating system, referred to as os x mavericks. ( The name is that the first in a brand new theme, California, for Apple’s Operating Systems, after years of naming them after big cats. mavericks may be a reference to a serious surf spot in California. ) The new system includes a few minor improvements, much like the ability to tag documents to remain able to look for them a lot of simply. an urgent document can possibly be tagged “important, ” by way of example, and might be quickly found within the operating system’s navigation window because we are part of a section labeled vital.

The hardware and software upgrades come back for a crucial moment for within the competitive mobile market. One amongst apple’s chief rivals, Samsung Electronics, has released many compelling smartphones and tablets in the past 2 years. And Google has gradually bulked in the Android software that runs on Samsung’s phones with powerful internet services.

However apple is, by a few measures, still leading the mobile trade. The iPhone 5 is that the best-selling smartphone in the country. Samsung Electronics sells possibly the most phones over all this is because sells multiple smartphones at totally different sizes and prices, whereas Apple has released one new iPhone a year.